Kelly Campbell, who has headed NBCUniversal‘s streamer Peacock for the past three-plus years, is leaving the company.
Campbell’s departure comes about six weeks after NBCU parent Comcast announced that it would look to spin off most of its cable networks into a separate company, but Peacock would remain within the NBCU umbrella alongside the NBC broadcast network and cable flagship Bravo.
Campbell joined Peacock in 2021 after several years at Hulu. She has presided over a period of growth at the NBCU streamer, which boasts 36 million subscribers as of the third quarter of 2024 and has narrowed its losses in the past year. Peacock also won praise for its blanket coverage of the Summer Olympics in Paris.
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“I am so proud of what we accomplished together — from unprecedented subscriber growth to groundbreaking experiences like the Olympics this summer — this team has proven time and again that you are the best in the business,” Campbell wrote in a memo to staff Thursday (read it in full, below).
Campbell joined Hulu in 2017 as its chief marketing officer and later rose to president of that streaming service before moving to Peacock. Prior to Hulu, Campbell spent 12 years at Google.
Along with the plan to spin off cable outlets CNBC, E!, Golf Channel, MSNBC, Oxygen, Syfy and USA, NBCUniversal announced new responsibilities for top executives Donna Langley and Matt Strauss. Langley, NBCUniversal Studio Group chairman and chief content officer, will take on the role of chairman of NBCUniversal Entertainment and Studios, while Strauss, Comcast’s head of direct-to-consumer, was named chairman of NBCUniversal Media Group, adding sports, ad sales and distribution to his purview along with DTC.
Puck first reported the news.
Campbell’s full note to Peacock staff is below.
Hi all,
As the industry and company continue to evolve, so has the structure for Peacock at this phase of growth, and as such I will be stepping down as President.
Matt will share more in the coming weeks about the new structure for the Media Group, but in the meantime, I wanted to say what an honor and joy it has been to help build Peacock alongside all of you.
I am so proud of what we accomplished together – from unprecedented subscriber growth to groundbreaking experiences like the Olympics this summer – this team has proven time and again that you are the best in the business.
We’ve had undeniable momentum over the past few years, and as I pass the baton to the broader team, I know that you will continue this journey with the great foundation we built together.
Thank you for everything.
Best,
Kelly
Jan. 9, 2:38 p.m. Updated with Kelly Campbell’s memo to Peacock staff.
